Wednesday, 17 June 2009

Winning the battle

Well, starting this blog has been like winning a battle. I have been contemplating about this for the last 2 years (almost). There are various reasons why I won't start. The most important of them being laziness. Finally, however, I have been able to ome online.

I dedicate this blog to my learnings in advertising, marketing and communication with an overriding focus to consumers. I sincerely believe the Indian consumers are undergoing a change. This coupled with economic factors will lead to a new India. My effort will be to capture this over a period of time.

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