Well, starting this blog has been like winning a battle. I have been contemplating about this for the last 2 years (almost). There are various reasons why I won't start. The most important of them being laziness. Finally, however, I have been able to ome online.
I dedicate this blog to my learnings in advertising, marketing and communication with an overriding focus to consumers. I sincerely believe the Indian consumers are undergoing a change. This coupled with economic factors will lead to a new India. My effort will be to capture this over a period of time.
This blog is about Content, Culture, Brands, Media and Consumerism in this Ever-Changing Age. I am a Marketer by profession and an observer by nature. I like to observe the changes happening around us everyday - in people, in our ecosystem, all around us. I love Cinema, Television, OTT, Hindi Music, Books, Travel, Brands, Communication, Advertising, Indian Culture etc.. etc... Look forward to interacting with you ! Feedback welcome... This is Life in BETA .. always evolving - always changing !
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BOOK SUMMARY/REVIEW: TEN LESSONS FOR A POST PANDEMIC WORLD BY FAREED ZAKARIA
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